For Abbott’s “Gym of the Future” at CES 2025, I created a visual system rooted in their ambition to define the future of healthcare technology. I translated this into a clean, performance-driven aesthetic applied across key touchpoints, guiding guests through interactive moments with clarity and energy. The design balanced innovation with accessibility, making complex health tools feel intuitive and engaging. The result was a cohesive, forward-looking environment that reinforced Abbott’s leadership in health tech.

Agency: Factory 360