For Casamigos’ House of Friends at Jazz Fest 2025, I developed a visual identity that fused the brand’s “Anything Goes” spirit with the cultural richness of New Orleans. Drawing from NOLA cues like French Quarter ironwork and neon nightlife, I created a system designed to capture attention from a distance and drive foot traffic. The visual energy carried through the interior, shaping shareable moments like the Polaroid memory wall while maintaining a cohesive brand presence. Each element balanced local authenticity with clear Casamigos branding to reinforce visibility across the festival. The result was a standout activation that positioned Casamigos as a top-selling liquor at Jazz Fest.


*3D renders by Evan Petragnani