For Uber’s 2024 Campus Safety Series, I created a visual identity for a touring activation spanning UCLA, Temple, and Drexel. The system balanced Uber’s established brand guidelines with campus-specific personalization, using exterior graphics inspired by familiar student pathways to create immediate relevance. I extended this approach across interactive touchpoints to support clear, engaging communication of safety initiatives. The design grounded the experience in both brand trust and student reality while maintaining consistency across all სამი stops. The result was a cohesive, high-impact program that reached and educated over 2,400 students.