I developed a bespoke visual identity for Casamigos’ 21-day Cantina takeover during Rodeo Houston, extending the brand world through a Rodeo-inspired lens. My focus was on crafting a cohesive visual system that could be applied across the environment—menus, signage, and branded touchpoints—to drive recognition and foot traffic. I translated this direction into high-impact graphics and micro-moments designed to feel inherently shareable and socially driven. The work balanced cultural relevance with brand consistency, reinforcing partnership visibility without relying on the physical rodeo setting. The result was a distinct visual layer that elevated the experience and made the space feel both contextual and unmistakably Casamigos.