HELLRIDER: B-24 TOY FIGHTER JET
TOY DESIGN // PACKAGING // APPAREL
ART DIRECTION // Paul Sheriff
INSTITUTION // Tyler School of Art
"Hellrider" is a model plane set based of the B-24 fighter jet. B-24's were a crucial key for the U.S Air Force in World War II. It holds the record as the most produced bomber, heavy bomber, multi-engine aircraft, and American military aircraft in history. To pay homage to this, I created packaging that was inspired by retro toy sets, but put my own modern touch on it to appeal to the kids of today. I later expanded the Hellrider brand into a streetwear brand that appeals to both the youth and adults with an edgy side, creating apparel wear and eye-catching billboard advertisements.