PACKAGING // PRINT // APPAREL
ART DIRECTION // Paul Sheriff
INSTITUTION // Tyler School of Art
Dodgers Deli is a fictional restaurant that is based on the Brooklyn Dodgers (and inspired by my love of baseball). I drew reference from the typography and textures of old baseball tickets from the 1940's and 50's. As a result, much of my branding elements relied heavily on the use of different typefaces as well as stamped textures to give the restaurant a vintage look. In addition to a menu and mustard bottles, I also created advertising posters and uniforms for the restaurant.