BRAIN FUEL ORGANIC CEREAL
ART DIRECTION // Paul Sheriff
INSTITUTION // Tyler School of Art
Brain Fuel Organic Cereals is a cereal company dedicated to making breakfast healthy and fun. I created a series of three cereal boxes with characters in different environments and engaging games on the back to promote learning. Using exciting colors and bold illustrations, Brain Fuel is meant to be an eye catching cereal when on the shelves of a supermarket to have visual appeal for kids, while promoting health and education so that parents can feel good about what they're buying for their kids.